America 250PA - Build PA
Pennsylvania Governor Tom Wolf’s commission, America250PA, was charged to create a campaign to commemorate Pennsylvania as the U.S. celebrates its 250th birthday in 2026. A competition held amongst regional colleges allowed my team to put forth a strong B2B and B2C marketing campaign to promote the people, history, and commerce in PA.
In order to reach our target audience, my team chose a direct mailer, a website, and social media/tv ads. The demographic includes current and future business owners, as well as consumers in PA. The goal of our campaign was to support small businesses and promote local commerce. I worked among a group of five other students and created a cohesive message that informs our audience, "when you buy PA, you build PA".
Being that this work was done with a team, each of us took on a task. I was responsible for the website design and prototype, which was completed in AdobeXD.
Click here to check out the B2C website!
